Master-Distance Learning Digital Marketing
Start your online study programme Digital Marketing today
Web, mobile or social media: In the Digital Marketing master's programme, you will learn how to continuously convince your target groups. You have the opportunity to deepen your practical knowledge in various areas of your choice – for example in performance marketing or digital analytics and strategies. You will also acquire sought-after know-how of new marketing tools such as chatbots and voice search as well as train your management skills. This programme perfectly prepares you for the online world of tomorrow!
You can study Digital Marketing as a 60 ECTS or consecutive 120 ECTS programme – to match you and your professional plans.
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Study programme & degreeMaster of Arts (M.A.) 60 or 120 ECTS
German or English
Full-time or part-time -
Application & starting dateStart immediately or anytime
Online application, no application deadlines -
Study duration & extension12-48 months, depending on model
Extension possible free of charge -
LocationsStudy programme independent of time & place
No mandatory attendance
Innovative study tools available on online-campus & in the IU Learn App
Exams online or at nearest examination centre -
Study feesStarting at 329€/month, depending on model
Regular discount campaigns -
Recognition & ApprovalThe IU International University of applied sciences is state-approved, accredited & internationally renowned
Simply register online for your desired programme.
Your online study programmes in Online Marketing
You can study Online Marketing as a 60 ECTS or 120 ECTS programme.
Your admission requirements for the 60 ECTS programme:
- Completed undergraduate degree
- With 210 ECTS from a completed bachelor's or diploma course: Direct access possible
- With 180 ECTS from a completed first degree: Attendance of courses amounting to 30 ECTS and proof of at least one year of qualified professional experience OR proof of at least two years of qualified professional experience when starting the study programme.
- Complete your master's degree in no time, building on your professional experience.
Your admission requirements for the 120 ECTS programme:
- Completed undergraduate degree with an economics or business focus
- If your bachelor's programme does not have a corresponding focus, you can take a master's entrance examination
- Invest a little more time and gain deeper knowledge, building on your bachelor's programme.
Study Programs in German
Study Programs in English
Do you need help with your decision? Your personal study advisor is happy to help you!
- +49 (0)30 220 272 80 *Available Monday–Friday 10 a.m. - 8 p.m. CET
- Free call-back service
At IU you study at your own pace
Take your IU study programme with you – no matter whether you’re on your way to work or traveling the world. You even get to choose whether you want to take your exams online or on site.
InnovativeThe online campus and our study app IU Learn are innovative smart tools for every learning style. You study according to your individual needs.
Personalised
Your electives allow you to focus on those areas that best fit your goals. You prepare for the career you want with the subjects you care about.
Simply register online for your desired programme.
"An online marketing manager, or digital marketing manager, is usually responsible for the creation, implementation and control of a company's digital marketing measures."
Your advantages in IU Distance Learning
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Ideal for lateral entriesYour degree can help you make that job change.
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Personal developmentYour degree can broaden your horizon – professionally as well as personally.
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Valuable additional qualificationsAcquire additional qualifications during your studies that increase your value on the job market.
Your electives in the master's programme Online Marketing
Your master’s programme in Online Marketing is as practice-oriented as possible: In the 60 ECTS programme, you chose one of 16 elective modules, for example artificial intelligence, mobile marketing or e-commerce. In the 120 ECTS programme, you focus on two of 14 elective modules to prepare for your career. You can choose from modules such as digital transformation, communication and public relations as well as SEA and social media marketing.
Simply register online for your desired programme.
Find out more about IU and your study programme in your personal brochure.
Info brochure
- Contents and electives of your programme
- Career opportunities
- Information on financing options
Your professional future
Online Marketing Manager
Become a strategic all-rounder: As an online marketing manager, you devise marketing measures, optimise websites and plan the budget of various measures.
Learn more about the 120 ECTS programme
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Personalised & flexible
You get to study whenever, however and wherever you want – thanks to our digital campus, flexible full- and part-time models and exams you can sit online at any time. You even decide when to start your studies!
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State-approved & award-winning
Our study programmes are state-approved and multi-award-winning. That makes us and our students happy – according to Fernstudiencheck.de, they are 96% likely to recommend us.
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Here for you – personally
Get the support you need: via our online campus, you can participate in live sessions, chat with fellow students or benefit from our study and career coaching.
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Practically oriented
Thanks to our wide selection of practically oriented specialisations, you can create your own profile and develop skills for the career you’re dreaming of.
